Environmental Marketing: Good to be Green
Today’s consumers care about the environment and are predisposed to choose products and services from companies that have strong environmentally responsible brands. How much do you know about your customers and their preferences for “going green”?
The Goodness Company can help you position your green products and services to maximize public perception and generate positive top-of-mind publicity. From innovative green marketing strategies to public relations, and sustainable eco-friendly business policies, The Goodness Company is your link to a stronger market perception as a truly green company.
Cause Marketing: Doing Good is Good Business
A Cone Cause Evolution survey indicated that 87% of consumers would switch from one brand to another if the other brand were associated with a good cause. Surprised? Another study by Alloy Media showed that 95% of college students say they are less likely to ignore an ad if that ad promotes a cause.
If your company is doing its part to make the world a better place, The Goodness Company can help you get the message out. If your company could use some help with developing cause-related marketing strategies that help a good cause while adding value to the company brand, we’re here to help. We’ll help you discover what matters most to you, your employees and your customers. With this understanding, we’ll work with you to craft a socially responsible cause-related marketing campaign that helps you create a win-win promotion for your favorite charity, your community and your bottom line. Doing good is just another day in the office for The Goodness Company.