Logos & Branding

“A logo is to a company what a face is to a person,” said Michel Tuan Pham, professor of marketing at Columbia Business School. “It’s hard to memorize facts about a person when you only know their name but you haven’t seen their face.”

Logos are reminders about what companies represent.  Logos are the cornerstone of visual branding upon which a company’s reputation is built.  A good logo tugs at emotions.  A great logo helps people remember and differentiate one company from another.  A logo is what connects a company’s brand with meaning and purpose in the mind of the customer.

If your logo is the “face” of your business, hold up a mirror to your company logo and ask a simple question.  How do I look?  If you don’t like what you see…it’s time for a change.

The Goodness Company is recognized for creating strong brands that define, differentiate and deliver results.  Let us help you look good!

Testimonials

• “The Goodness Company brought a level of professionalism that helped raise the standards of our expectations.
  
  They took the time to learn what was important to us and incorporated that knowledge into viable promotional tools for the Village.”
  
  BARBARA PORCH,
  VILLAGE TRUSTEE VILLAGE OF ANTIOCH