Team
-
Antonio Acosta-Rua, PhD
Vice PresidentAntonio Acosta-Rua is the Vice President of The Goodness Company: Medical Tourism Marketing. Prior to joining The Goodness Company in 2012, Antonio founded and is managing partner of Health Choices International, a healthcare consulting company.
-
Ronald Rojas,
Video ProductionRonald’s knowledge of video production is broad and deep. Experience in technical and supervisory positions has taught him to approach each project with the end in mind.
Ronald joined The Goodness Company in March 2012. He brings an energetic, efficient work ethic to every video and digital project he touches.
-
Vayolla Quiroz,
Client ServicesThe Goodness Company is fortunate to have Vayolla in Client Services. She brings drive and passion to our office, along with a commitment to understanding our clients and delivering attentive, personal service.
With her insight and perfectionist attitude, she is able to offer tremendous service and support to The Goodness Company's clients and team members.
-
Darlene Troik,
Office AdministratorDarlene is our Wisconsin Rapids Office Administrator. She joined The Goodness Company in December 2011.
Darlene is very experienced in the day-to-day management of business and brings a strong organizational perspective to everything she does.
Principals
The Goodness Company was founded in January 1993 by Patrick Goodness, principal and CEO. Since its inception, The Goodness Company’s operations have evolved to include elements from business identity and branding; to web site and business development.
In 2006, Terri Goodness joined the firm as Chief Creative Officer. Together, along with a talented team of designers, programmers and sales associates, Patrick and Terri have positioned The Goodness Company as a one-stop solution for companies searching for integrated branding.
PATRICK GOODNESS,
CEO
With more than 20 years of advertising, marketing and public relations experience under his belt, Patrick Goodness is the energetic driving force behind The Goodness Company’s success. Goodness began his career with the illustrious Leo Burnett Company in Chicago, and cut his advertising and public relations teeth on such accounts as Oldsmobile, United Airlines, Nintendo, Tropicana and Philip Morris Companies.
Since the inception of The Goodness Company in 1994, Goodness has used his experience to gain such major league clients as the US Federal Government, Microsoft, Allstate, Allegiance Healthcare, The Swiss Colony, Chase Manhattan Bank, TCF Bank, American Airlines, Restaurant.com, the American Lung Association and many others.
Patrick’s successful track record with client relationships is the primary reason The Goodness Company has held tight to valued clientele while most agencies experience dramatic annual client turnover. His ability to drive remarkable levels of positive publicity and “buzz” from a limited budget is the primary reason The Goodness Company is the smallest agency in the US with multiple Fortune 50 Accounts!
Patrick also brings several years of international consultation experience, offering consultation services to such notables as American Airlines and the governments of Argentina and Costa Rica.
Quite simply, Patrick is an “ideas man,” taking great pride in his ability to listen and provide exceptional answers that give his clients an unbeatable competitive edge. His enthusiasm for his work is matched only by his desire to form long lasting friendships with his valued client partners.
TERRI GOODNESS,
CHIEF CREATIVE OFFICER
Terri Goodness is the creative energy behind The Goodness Company’s notoriety as a design powerhouse. Terri has earned the attention and confidence of some of the most renowned names in the advertising world by creating riveting, strategic design solutions that get results every time. Her client roster reads like a Who’s Who of the business world: Stephen Spielberg, Discover Card, MCI, the Smithsonian, IGA, Chase Manhattan Bank…and the list goes on.
Since we opened our doors in 1993, The Goodness Company has been privileged to earn the business of some of America’s finest corporations, providing noteworthy national advertising, design and public relations efforts with an unparalleled degree of success. Terri has become a trusted ally for clients who rely on honest, intuitive creative solutions. Her commitment to superior client service and dedication to meeting even the tightest deadlines is the reason The Goodness Company retains our valued clients.
Terri’s fresh, insightful creative concepts developed through intensive research and client-focused study, keep our clients consistently satisfied that their advertising and marketing efforts are the very best…bar none.
Terri’s expertise is broad and encompassing, and includes the following disciplines: print, direct mail, interactive, online, outdoor, annual reports etc.
Terri is well known throughout the U.S. market as a design innovator and has earned the respect and commendation of industry leaders for her vision and fresh perspectives.