Advertising & Marketing
February 17, 2015
The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
January 12, 2015
Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
November 3, 2014
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
October 31, 2014
One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. […]
October 28, 2014
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
October 28, 2014
Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
October 24, 2014
Introduction There’s a saying in marketing that even the best ad or website can only do one thing: make the phone ring. Of course there are […]
October 24, 2014
Introduction Hay un dicho en Mercadeo que señala “incluso el mejor anuncio o sitio web solo puede hacer una cosa: hacer que el teléfono suene”. Por […]
October 20, 2014
In today’s world, every successful company should have a website. In order to be effective, each website must be coherent, engaging and user-friendly. But when technical […]
October 1, 2014
Una de las preguntas más comunes que me hacen los clientes es “¿cuál es la manera más rentable para promover mi negocio?” La respuesta es muy […]
August 1, 2014
This is the 14th annual listing of Wisconsin’s top businesses by DiversityBusiness.com. Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and […]
July 24, 2014
The Goodness Company has been selected as the recipient of the 2013 Illinois Excellence in Marketing Award. The Goodness Company was selected after consideration and evaluation […]
July 1, 2014
For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? […]
June 30, 2014
We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what […]
April 27, 2014
One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service […]
April 26, 2014
Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people […]
April 25, 2014
Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of […]
April 24, 2014
Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are […]
April 23, 2014
If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process […]
February 17, 2014
Developing quality SEO content will help your organization achieve increased online visibility for your website or web page, by making your site more attractive to users […]
January 10, 2014
The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in […]
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September 23, 2015
The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 26, 2015
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
January 22, 2016
Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 29, 2016
Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
September 26, 2016
Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. If your dental clinic hasn’t stepped into the digital age, […]
April 30, 2018
Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 12, 2020
It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]