Advertising & Marketing

February 17, 2015

7 Marketing Tips To Attract New Patients on Facebook

The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
January 12, 2015

How To Improve Your Online Marketing? What the Data Reveals

Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
November 3, 2014

Video: The Future of Online Communications

On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
October 31, 2014

Your Website: Your Best Ally

One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. […]
October 28, 2014

Five Top Tips to Get Positive Publicity

Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
October 28, 2014

Relaciones públicas: Cinco consejos para conseguir publicidad positiva

Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
October 24, 2014

Handling Patient Enquiries

Introduction There’s a saying in marketing that even the best ad or website can only do one thing: make the phone ring. Of course there are […]
October 24, 2014

Manejo de consultas de los pacientes

Introduction Hay un dicho en Mercadeo que señala “incluso el mejor anuncio o sitio web solo puede hacer una cosa: hacer que el teléfono suene”. Por […]
October 20, 2014

Three Considerations for Creating Valuable Website Content

In today’s world, every successful company should have a website. In order to be effective, each website must be coherent, engaging and user-friendly. But when technical […]
October 1, 2014

La página web: Su mejor aliado

Una de las preguntas más comunes que me hacen los clientes es “¿cuál es la manera más rentable para promover mi negocio?” La respuesta es muy […]
August 1, 2014

The Goodness Company Named to Wisconsin’s Top Business List for 2014

This is the 14th annual listing of Wisconsin’s top businesses by Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and […]
July 24, 2014

The Goodness Company Receives 2013 Illinois Excellence in Marketing Award

The Goodness Company has been selected as the recipient of the 2013 Illinois Excellence in Marketing Award. The Goodness Company was selected after consideration and evaluation […]
July 1, 2014

How to Select the Right Images for your Hospital Website

For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? […]
June 30, 2014

Reducing Culture Shock for Medical Travelers

We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what […]
April 27, 2014

Medical Travel Marketing: Controlling Your Corporate Image

One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service […]
April 26, 2014

The Importance of Cultural Sensitivity in Medical Tourism Marketing

Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people […]
April 25, 2014

Common Mistakes in Medical Tourism Marketing

Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of […]
April 24, 2014

Elements of a Good Medical Tourism Marketing Offer

Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are […]
April 23, 2014

How to Become a Key Player in the American Medical Tourism Industry

If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process […]
February 17, 2014

How to Write Website Content to Achieve SEO Success

Developing quality SEO content will help your organization achieve increased online visibility for your website or web page, by making your site more attractive to users […]
January 10, 2014

What Are the Top Markets for American Medical Tourism?

The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in […]
September 23, 2015

Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 26, 2015

Website Speed Optimization

Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
January 22, 2016

How Can You Increase Your Email Click Through Rate by 200%-300%?

Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 29, 2016

Effective E-mails: Avoiding the Spam Folder

Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
September 26, 2016

Video Marketing: The Future of Marketing Your Dental Clinic Online

Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. If your dental clinic hasn’t stepped into the digital age, […]
April 30, 2018

How to Attract Millennials to Your Dental Practice

Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 12, 2020

Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]