“Social responsibility” is the philosophy that organizations and companies have an obligation to society as a whole and that they should embrace projects and practices that […]
Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: […]
Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why […]
Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website […]
The Goodness Company: Global Healthcare and Medical Tourism Marketing Specialists, announced corporate sponsorship and participation in the 2013 Africa Medical Travel Congress, to be held August […]
Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the […]
Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, […]
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
WISCONSIN RAPIDS – The Goodness Company has been selected for the 2012 Best of Wisconsin Rapids Award in the Advertising Agencies category by the Wisconsin Rapids […]
Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of […]
NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art […]
The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in […]
Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new […]
West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. […]
Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming […]
SAN JOSE, COSTA RICA – MidAm Services Inc., a Latin American leader in world-class outsourcing services, has launched a new website developed by The Goodness Company, […]
San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new […]
Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used […]
Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
Content marketing is the hot marketing trend these days. For businesses with strong consumer or business appeal, content marketing is a great tool to get the […]