NEWS & ARTICLES
January 6, 2014
Getting potential clients to visit your website is a challenge, but it’s only the first step. The next steps are to make sure they stay connected, […]
October 30, 2013
“Social responsibility” is the philosophy that organizations and companies have an obligation to society as a whole and that they should embrace projects and practices that […]
October 16, 2013
Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: […]
October 13, 2013
As mortgage rates continue to hover near historic lows — currently mortgage rates for a 30 year fixed mortgage are below 4.4%– there appears to be […]
August 1, 2013
Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why […]
July 15, 2013
Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website […]
May 2, 2013
The Goodness Company: Global Healthcare and Medical Tourism Marketing Specialists, announced corporate sponsorship and participation in the 2013 Africa Medical Travel Congress, to be held August […]
April 2, 2013
Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the […]
February 18, 2013
Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, […]
January 28, 2013
How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and […]
January 23, 2013
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
December 13, 2012
WISCONSIN RAPIDS – The Goodness Company has been selected for the 2012 Best of Wisconsin Rapids Award in the Advertising Agencies category by the Wisconsin Rapids […]
November 29, 2012
Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of […]
November 24, 2012
NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art […]
November 16, 2012
The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
November 4, 2012
San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in […]
June 6, 2012
Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new […]
April 28, 2012
West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. […]
March 18, 2012
Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming […]
March 12, 2012
SAN JOSE, COSTA RICA – MidAm Services Inc., a Latin American leader in world-class outsourcing services, has launched a new website developed by The Goodness Company, […]
March 12, 2012
San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new […]
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October 28, 2014
Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
October 28, 2014
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
October 31, 2014
One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. […]
November 3, 2014
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
January 12, 2015
Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
February 17, 2015
The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
April 23, 2015
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
June 2, 2015
Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
June 4, 2015
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 22, 2015
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
September 3, 2015
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
September 22, 2015
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 23, 2015
The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 26, 2015
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
October 25, 2015
If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
November 2, 2015
Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
November 5, 2015
Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used […]
January 16, 2016
Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
January 22, 2016
Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 29, 2016
Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
February 10, 2016
Content marketing is the hot marketing trend these days. For businesses with strong consumer or business appeal, content marketing is a great tool to get the […]