January 6, 2014

How to Make Your Website Visitors Happy

Getting potential clients to visit your website is a challenge, but it’s only the first step. The next steps are to make sure they stay connected, […]
October 30, 2013

Social Responsibility Marketing: Because People Care that You Care

“Social responsibility” is the philosophy that organizations and companies have an obligation to society as a whole and that they should embrace projects and practices that […]
October 16, 2013

The Goodness Company Announces Launch of and

Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: […]
October 13, 2013

Mortgage Rates at an Historic Low: Bancroft State Bank

As mortgage rates continue to hover near historic lows — currently mortgage rates for a 30 year fixed mortgage are below 4.4%– there appears to be […]
August 1, 2013

Dental Marketing: Make a lasting first impression with these website tips

Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why […]
July 15, 2013

The Goodness Company Launches Website For Rapid Control Systems

Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website […]
May 2, 2013

The Goodness Company Announces Sponsorship of Africa Medical Travel Congress

The Goodness Company: Global Healthcare and Medical Tourism Marketing Specialists, announced corporate sponsorship and participation in the 2013 Africa Medical Travel Congress, to be held August […]
April 2, 2013

Top Medical Tourism Procedures Announced: Growth in Demand Drives Competition

Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the […]
February 18, 2013

Top 10 Tips for Increasing ROI on Your Sales Leads

Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, […]
January 28, 2013

Content is Key to Healthcare Marketing Success

How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and […]
January 23, 2013

Healthcare Branding and Sales Basics

Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
December 13, 2012

The Goodness Company Receives 2012 Best of Wisconsin Rapids Award

WISCONSIN RAPIDS – The Goodness Company has been selected for the 2012 Best of Wisconsin Rapids Award in the Advertising Agencies category by the Wisconsin Rapids […]
November 29, 2012

Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress

Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of […]
November 24, 2012

First surgery performed at newly-opened Bahamas Medical Center

NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art […]
November 16, 2012

Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
November 4, 2012

Patrick Goodness speaks at the World Medical Tourism and Global Healthcare Congress

San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in […]
June 6, 2012

The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new […]
April 28, 2012

Patrick Goodness to speak at the 5th World Medical Tourism & Global Healthcare Congress

West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. […]
March 18, 2012

Costa Rica: Medical Tourism Hot Spot

Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming […]
March 12, 2012

The Goodness Company launches MidAm Services Web Site

SAN JOSE, COSTA RICA – MidAm Services Inc., a Latin American leader in world-class outsourcing services, has launched a new website developed by The Goodness Company, […]
March 12, 2012

The Goodness Company Launches Medical Tourism Marketing Video

San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new […]
October 28, 2014

Relaciones públicas: Cinco consejos para conseguir publicidad positiva

Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
October 28, 2014

Five Top Tips to Get Positive Publicity

Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
October 31, 2014

Your Website: Your Best Ally

One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. […]
November 3, 2014

Video: The Future of Online Communications

On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
January 12, 2015

How To Improve Your Online Marketing? What the Data Reveals

Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
February 17, 2015

7 Marketing Tips To Attract New Patients on Facebook

The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
April 23, 2015

What is a track record statement?

As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
June 2, 2015

Press Release for Arias & Muñoz

Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
June 4, 2015

Building a Better Brand

It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 22, 2015

Small Business: Five Tips to Survive & Thrive in a Competitive Market

Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
September 3, 2015

Healthcare: The Bankrupting of America: Is Medical Tourism the Solution?

According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
September 22, 2015

Patient Lead Follow Up: The Need for Speed

How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 23, 2015

Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 26, 2015

Website Speed Optimization

Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
October 25, 2015

How to Reach Chinese Consumers: Goodbye Email…Hello WeChat

If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
November 2, 2015

Is SEO a Scam or an Important Key to Online Success?

Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
November 5, 2015

How to Reduce Costs, Increase Marketing & Boost Profits for Your Dental Practice

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to which used […]
January 16, 2016

Medical Tourism: Why Employers and Health Insurers are Choosing Medical Travel for their Employees

Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
January 22, 2016

How Can You Increase Your Email Click Through Rate by 200%-300%?

Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 29, 2016

Effective E-mails: Avoiding the Spam Folder

Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
February 10, 2016

Content Marketing: Five Tips to Make Your Boring Business…More Interesting.

Content marketing is the hot marketing trend these days. For businesses with strong consumer or business appeal, content marketing is a great tool to get the […]