Branding is Perception
Branding is the relationship you have with your customers. Branding is how your customers feel and react when they see your company name, your logo, website or advertising. Strong branding causes people to think and feel deeply…generating an emotional response. The experience people have with your company and the way they perceive your value…this is your brand identity.
The Goodness Company creates brands that resonate with purpose and meaning. More than just logos and tag lines, our brands allow our customers to define themselves with distinction and clarity.
Our Branding Process
Preparation
We start by listening. Reviewing and uncovering what makes your organization unique. We want to understand it all. Your company. Your products. Your services. Your point of view.
What we learn. What we experience. What we feel. This becomes the starting point for your brand.
Integration
This is when we integrate your brand into the fabric of your company. This is when it sinks in. This is where the rubber meets the road. This is when the brand becomes the experience. Your new brand will impact every corner of your organization.
- Sales & Marketing
- Products/Services/Operations
- Customer Experience
We’ll show you how your brand will generate interest and lead to renewed growth. A better bottom line. That’s what it’s all about.
Strategy
This is when your brand comes to life…when our vision becomes tangible
- Naming/Logos/Taglines
- Brand Books/Creative Guidelines
- Branding Training & Seminars
Implementation
Ok. So you have a new brand. We’ll develop the tools you need to introduce your brand to the world.
- Media Plans
- Web Site & Social Media
- Digital: Online Marketing/ HTML Emails/ Interactive Tools
- Brochures/Print Ads/Sales Tools/Presentations
- Radio & TV Advertising
- Video Marketing
- Public Relations
- Event Marketing: Trade Shows/Consumer Events
Thank you for all of your work for Microsoft over the years. Your creativity and attention to detail is always on target.
The Goodness Company provided Restaurant.com with early branding guidelines that helped us make the jump from a local business to a national brand. We are grateful for this strong support during our launch.
The Goodness Company team have become friends. Over several years of collaborative effort, the Goodness team delivered creative marketing concepts, strong public relations and thoughtful branding. Their unflagging persistence led us to trust them and to welcome them to participate in important meetings and strategy sessions. They were instrumental in our move to form our new company, partnering with the largest legal brand in the world.
We can to The Goodness Company with an idea. They made this idea a reality. Our partnership with The Goodness Company has resulted in a new clinic dedicated to medical tourism in the Bahamas; the first of its kind. The Goodness Company has provided honest insights, creative solutions and has proven to be a strong marketing partner.
I have worked with Patrick on a couple of projects now, both for a non-profit board that I serve on as well as corporate work for my job in the printing industry. In all dealings with the Goodness Company I have found Patrick’s work to be both timely, informative and relevant. His knowledge of the inner workings of marketing, advertising and design is outstanding. As mentioned, I work in the printing industry, and as such, have relationships with countless advertising and design agencies. That being said, of the myriad agencies we work with, we chose the Goodness Company for our rebranding and marketing efforts. We have the option of working with firms from across the state, across the country and across the globe, yet we made the decision to support another local business not just because of their location here in Wisconsin Rapids, but also because of the outstanding quality of their work.
I only have PRAISE for The Goodness Company. The overwhelming positive comments from my network and the numerous phone calls from total strangers received after my website was up last August show The Goodness Company’s efficiency and excellence I experienced all through the creative process. Thumbs up!
It’s been nearly 10 years since our first project with The Goodness Company. Since that time, they have developed advertisements and materials for us that have been the envy of my competitors. The Goodness Company continues to impress us, not only because of their dedication, but because they have consistently demonstrated what the word ‘integrity’ means, even in the most competitive business markets. The Goodness Company has become a reliable ally and has earned our loyalty for as long as this company bears my name.
Our experience with The Goodness Company is always positive and inspirational. Their team is always brimming with great ideas to help us grow! If you’re looking for a marketing agency that provides strong experience, personal attention and creative ideas that generate positive returns, you can trust The Goodness Company. We do.
The Goodness Company developed a new website for Bancroft State Bank. The website they designed for us exceeded our expectations in every way. Immediately after launching the new site, we received more than 20 comments from customers voicing their overwhelming satisfaction with our new site. When our customers are happy…so are we! With such attentive, personal service, incredible design and incredibly affordable pricing, we will definitely continue to do business with The Goodness Company.
