Branding is Perception


Branding is the relationship you have with your customers. Branding is how your customers feel and react when they see your company name, your logo, website or advertising. Strong branding causes people to think and feel deeply…generating an emotional response. The experience people have with your company and the way they perceive your value…this is your brand identity.

The Goodness Company creates brands that resonate with purpose and meaning. More than just logos and tag lines, our brands allow our customers to define themselves with distinction and clarity.

Our Branding Process


We start by listening. Reviewing and uncovering what makes your organization unique. We want to understand it all. Your company. Your products. Your services. Your point of view.

What we learn. What we experience. What we feel. This becomes the starting point for your brand.


This is when we integrate your brand into the fabric of your company. This is when it sinks in. This is where the rubber meets the road. This is when the brand becomes the experience. Your new brand will impact every corner of your organization.

  • Sales & Marketing
  • Products/Services/Operations
  • Customer Experience

We’ll show you how your brand will generate interest and lead to renewed growth. A better bottom line. That’s what it’s all about.


This is when your brand comes to life…when our vision becomes tangible

  • Naming/Logos/Taglines
  • Brand Books/Creative Guidelines
  • Branding Training & Seminars


Ok. So you have a new brand. We’ll develop the tools you need to introduce your brand to the world.

  • Media Plans
  • Web Site & Social Media
  • Digital: Online Marketing/ HTML Emails/ Interactive Tools
  • Brochures/Print Ads/Sales Tools/Presentations
  • Radio & TV Advertising
  • Video Marketing
  • Public Relations
  • Event Marketing: Trade Shows/Consumer Events