Behind the Almater Hospital brand exists a strategy and positioning that we thought fit perfectly into medical travel. To reach the target customer we made Almater Hospital all about modern, affordable and safe medical care, where the emotional experience with the doctors is just as important as the physical environment. Everything we created added to the personal attentive care that people received at Almater Hospital – while saving incredible amounts of money on their healthcare needs. From print advertising to videos, the Almater brand spoke to the North American consumer about safety, quality and affordability – right across the border.
Almater Hospital – Mexicali, Mexico
Video Marketing, Tradeshow Booths, Website, Logo, Brand Identity, Name, Tagline and Print Collateral