Wisconsin Rapids, WI. January 19, 2012: In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nations’ leading business-to-business internet site, named The Goodness Company as one of the top privately held businesses in the United States.

This is the 12th annual listing of Wisconsin’s top businesses by DiversityBusiness.com. Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses.

“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities. These are the new leaders in American business.”

Patrick, Goodness, CEO of The Goodness Company is proud to be recognized for the sixth consecutive year to the DiversityBusiness.com Top Business List. “The Goodness Company is a majority woman-owned and woman staffed company with offices in Wisconsin and Costa Rica,” says Goodness. “The Goodness Company was the only Wisconsin advertising agency named to this privileged list and we are excited to be recognized for our contributions in advertising and marketing as a privately-held Wisconsin business,” says Goodness.

“We are doubly proud this year,” says Goodness. “In addition to being recognized as #64 of the Top Privately Held Businesses in Wisconsin, The Goodness Company was also recognized as #24 of the Top 50 Woman-owned businesses in Wisconsin in 2012.”

Alejandro Chinchilla, the company’s General Director in Costa Rica, believes that The Goodness Company is just beginning to realize its global potential and will witness incredible growth in the coming years. “The Goodness Company is now recognized as the leading marketing agency in the medical tourism and global healthcare industry with accounts in the Bahamas, Mexico, USA, Colombia, Costa Rica and more. As one of the fastest growing segments in the world today, our continued expansion in this category will strengthen our company’s position as an innovative marketing leader,” says Chinchilla.

The List

The Top Business List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by DiversityBusiness.com, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.

“We have always believed that enduring creative concepts are the product of a strong collaborative process that encourages the free sharing of ideas and strategies from diverse perspectives,” says Terri Goodness, Creative Director and majority shareholder of The Goodness Company. “Our success as an advertising and marketing agency in Wisconsin can be attributed to uncovering the very best creative solutions for our clients. A diversity of perspectives generates a diversity of ideas and creative solutions,” says Goodness.