San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012.

Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers at the 2011 Medical Tourism Association congress in Chicago. Goodness returned to deliver a lecture on the Power of Public Relations in Global Healthcare Marketing. Goodness was joined by thought leaders from American Express, Google, Yahoo! and many others.

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on their interest in having Goodness return to address the Medical Tourism Association congress. “We are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company for the 5th World Medical Tourism and Global Healthcare Congress. Mr. Goodness was rated one of the top three best speakers in 2011. His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing. We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies. Based on the unanimous positive feedback we received, we were thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry,” said Cardona.

Goodness, an internationally recognized expert in global healthcare marketing lectures at healthcare events and global medical tourism forums around the world. Recent lectures include:

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• PROMED Medical Travel International Business Summit; San Jose, Costa Rica
• International Congress on Regenerative and Stem Cell Medicine; Hollywood, Florida.
• MedeSalud Medical Tourism Congress; Medellin, Colombia
• Global Medical Tourism Forum; Puerto Vallarta, Mexico and many more.

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As CEO of The Goodness Company, Goodness has executed healthcare marketing projects in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and event management. “The key to our success is our international team of healthcare marketing professionals that understand how to provide critical strategic planning services to position our clients for success in a competitive global environment. No other healthcare marketing agency can match our time-tested, hands-on experience and our passion to develop powerful marketing concepts that drive results” says Goodness.

“Our multi-cultural, multi-national experience, paired with our creative approach to global healthcare and medical tourism marketing makes The Goodness Company the clear choice for organizations seeking an effective healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books) His most recent article entitled “Why The Future of American Healthcare will be Found in Latin American & the Caribbean” was published October 15, 2012 in Newsweek magazine.

Goodness was pleased to return to the World Medical Tourism & Global Healthcare Congress to consult with top international hospitals and medical tourism companies to network and build strong relationships with key industry partners.

For more information about The Goodness Company: Medical Tourism Marketing, please visit: www.medicaltourismmarketing.com