Video Marketing

April 12, 2020

Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]
August 8, 2019

Dental Marketing: How to Close More Patient Phone Calls

How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment?  According to industry surveys, 65% of people […]
April 30, 2018

How to Attract Millennials to Your Dental Practice

Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 25, 2017

Content Marketing: The #1 Trend for Law Firm Marketing in 2017

Content marketing, the art of attracting “followers” and new clients through the creation of interesting, informative, and engaging online material —has become the gold standard for […]
April 17, 2017

The Psychology of Internet Search Intent: Converting Users When It Matters

In the last two decades, digital marketing has become very sophisticated. Countless features allow users to search for almost anything with amazingly accurate search results. Everything […]
April 2, 2017

8 Steps to Close More Patient Leads

By: Patrick Goodness, CEO Every healthcare provider wants more patient leads. But many medical providers don’t understand the patient communication process. Following are a few tips […]
August 25, 2016

How to Earn Patient Loyalty

If you are like most doctors, you are likely focused on earning new patients on a regular basis. Patients come and go.  Some come in for […]
January 29, 2016

Effective E-mails: Avoiding the Spam Folder

Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
January 22, 2016

How Can You Increase Your Email Click Through Rate by 200%-300%?

Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 16, 2016

Medical Tourism: Why Employers and Health Insurers are Choosing Medical Travel for their Employees

Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
November 5, 2015

How to Reduce Costs, Increase Marketing & Boost Profits for Your Dental Practice

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to which used […]
November 2, 2015

Is SEO a Scam or an Important Key to Online Success?

Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
October 25, 2015

How to Reach Chinese Consumers: Goodbye Email…Hello WeChat

If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
September 26, 2015

Website Speed Optimization

Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
September 23, 2015

Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 22, 2015

Patient Lead Follow Up: The Need for Speed

How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 3, 2015

Healthcare: The Bankrupting of America: Is Medical Tourism the Solution?

According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
June 22, 2015

Small Business: Five Tips to Survive & Thrive in a Competitive Market

Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
June 4, 2015

Building a Better Brand

It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 2, 2015

Press Release for Arias & Muñoz

Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
April 23, 2015

What is a track record statement?

As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
January 22, 2016

How Can You Increase Your Email Click Through Rate by 200%-300%?

Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
September 26, 2016

Video Marketing: The Future of Marketing Your Dental Clinic Online

Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. If your dental clinic hasn’t stepped into the digital age, […]