Advertising & Marketing
April 12, 2020
It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]
August 8, 2019
How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people […]
April 30, 2018
Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 25, 2017
Content marketing, the art of attracting “followers” and new clients through the creation of interesting, informative, and engaging online material —has become the gold standard for […]
April 17, 2017
In the last two decades, digital marketing has become very sophisticated. Countless features allow users to search for almost anything with amazingly accurate search results. Everything […]
April 2, 2017
By: Patrick Goodness, CEO Every healthcare provider wants more patient leads. But many medical providers don’t understand the patient communication process. Following are a few tips […]
August 25, 2016
If you are like most doctors, you are likely focused on earning new patients on a regular basis. Patients come and go. Some come in for […]
January 29, 2016
Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
January 22, 2016
Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 16, 2016
Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
November 5, 2015
Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used […]
November 2, 2015
Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
October 25, 2015
If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
September 26, 2015
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
September 23, 2015
The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 22, 2015
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 3, 2015
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
June 22, 2015
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
June 4, 2015
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 2, 2015
Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
April 23, 2015
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
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August 12, 2012
If you are starting a new business and need a website, or if your current website is outdated and in need of a makeover, you’ll probably […]
November 16, 2012
The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
January 23, 2013
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
February 18, 2013
Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, […]
July 15, 2013
Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website […]
August 1, 2013
Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why […]
October 16, 2013
Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: […]
January 6, 2014
Getting potential clients to visit your website is a challenge, but it’s only the first step. The next steps are to make sure they stay connected, […]
April 27, 2014
One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service […]
July 1, 2014
For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? […]
October 1, 2014
Una de las preguntas más comunes que me hacen los clientes es “¿cuál es la manera más rentable para promover mi negocio?” La respuesta es muy […]
October 28, 2014
Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
October 28, 2014
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
October 31, 2014
One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. […]
November 3, 2014
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
January 12, 2015
Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
April 23, 2015
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
June 4, 2015
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 22, 2015
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
September 3, 2015
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
September 22, 2015
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]