Medical Marketing
April 12, 2020
It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]
August 8, 2019
How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people […]
April 30, 2018
Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 25, 2017
Content marketing, the art of attracting “followers” and new clients through the creation of interesting, informative, and engaging online material —has become the gold standard for […]
April 17, 2017
In the last two decades, digital marketing has become very sophisticated. Countless features allow users to search for almost anything with amazingly accurate search results. Everything […]
April 2, 2017
By: Patrick Goodness, CEO Every healthcare provider wants more patient leads. But many medical providers don’t understand the patient communication process. Following are a few tips […]
August 25, 2016
If you are like most doctors, you are likely focused on earning new patients on a regular basis. Patients come and go. Some come in for […]
January 29, 2016
Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
January 22, 2016
Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 16, 2016
Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
November 5, 2015
Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used […]
November 2, 2015
Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
October 25, 2015
If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
September 26, 2015
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
September 23, 2015
The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 22, 2015
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 3, 2015
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
June 22, 2015
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
June 4, 2015
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 2, 2015
Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
April 23, 2015
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
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February 8, 2012
The Medical Tourism Association recently announced the post-conference survey results of the 2011 World Medical Tourism & Global Healthcare Congress, held October 25-28 in Chicago. Patrick […]
March 12, 2012
San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new […]
March 18, 2012
Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming […]
April 28, 2012
West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. […]
June 6, 2012
Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new […]
November 4, 2012
San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in […]
November 16, 2012
The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
November 24, 2012
NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art […]
November 29, 2012
Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of […]
January 23, 2013
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
January 28, 2013
How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and […]
April 2, 2013
Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the […]
October 16, 2013
Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: […]
January 10, 2014
The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in […]
April 23, 2014
If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process […]
April 24, 2014
Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are […]
April 25, 2014
Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of […]
April 26, 2014
Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people […]
June 30, 2014
We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what […]
September 3, 2015
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
September 22, 2015
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]