April 12, 2020

Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of […]
August 8, 2019

Dental Marketing: How to Close More Patient Phone Calls

How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment?  According to industry surveys, 65% of people […]
April 30, 2018

How to Attract Millennials to Your Dental Practice

Millennials or members of Generation Y are the generation born from 1980 through 2000. While the Baby Boomer generation was known as the largest generation in […]
April 25, 2017

Content Marketing: The #1 Trend for Law Firm Marketing in 2017

Content marketing, the art of attracting “followers” and new clients through the creation of interesting, informative, and engaging online material —has become the gold standard for […]
April 17, 2017

The Psychology of Internet Search Intent: Converting Users When It Matters

In the last two decades, digital marketing has become very sophisticated. Countless features allow users to search for almost anything with amazingly accurate search results. Everything […]
April 2, 2017

8 Steps to Close More Patient Leads

By: Patrick Goodness, CEO Every healthcare provider wants more patient leads. But many medical providers don’t understand the patient communication process. Following are a few tips […]
August 25, 2016

How to Earn Patient Loyalty

If you are like most doctors, you are likely focused on earning new patients on a regular basis. Patients come and go.  Some come in for […]
January 29, 2016

Effective E-mails: Avoiding the Spam Folder

Email can be a very effective marketing and relationship-building tool for dentists and dental clinic owners, but it is important to do it the right way. […]
January 22, 2016

How Can You Increase Your Email Click Through Rate by 200%-300%?

Add Video! As a marketer, I am always searching for new ways to increase the efficiency and efficacy of our client email campaigns. While a clever […]
January 16, 2016

Medical Tourism: Why Employers and Health Insurers are Choosing Medical Travel for their Employees

Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
November 5, 2015

How to Reduce Costs, Increase Marketing & Boost Profits for Your Dental Practice

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to which used […]
November 2, 2015

Is SEO a Scam or an Important Key to Online Success?

Are you being approached by “SEO experts” claiming to be able to improve your search engine rankings? Do you get email from people claiming they can […]
October 25, 2015

How to Reach Chinese Consumers: Goodbye Email…Hello WeChat

If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to […]
September 26, 2015

Website Speed Optimization

Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for […]
September 23, 2015

Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, […]
September 22, 2015

Patient Lead Follow Up: The Need for Speed

How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more […]
September 3, 2015

Healthcare: The Bankrupting of America: Is Medical Tourism the Solution?

According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. […]
June 22, 2015

Small Business: Five Tips to Survive & Thrive in a Competitive Market

Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business […]
June 4, 2015

Building a Better Brand

It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler […]
June 2, 2015

Press Release for Arias & Muñoz

Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life […]
April 23, 2015

What is a track record statement?

As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to […]
January 9, 2011

The Goal of SEO, Content Marketing and Social Media Marketing

The goal of search engine optimization or “SEO” is to get increased visibility for your website by achieving higher search engine rankings. In essence, since the […]
November 25, 2011

Christmas Cheer To Costa Rican Children

The Goodness Company, a leading Advertising and Marketing firm with offices in the US and Costa Rica, is pleased to announce its 5th annual Project Santa […]
December 22, 2011

The spirit of Christmas is alive and well in Costa Rica

This is our fifth year giving away toys in Costa Rica to children whose faith in Santa was non-existent. Five years ago, children in the poorest […]
January 19, 2012

The Goodness Company Named to Wisconsin’s Top Business List for 2012

Wisconsin Rapids, WI. January 19, 2012: In recognition of the economic power of privately held businesses,, the nations’ leading business-to-business internet site, named The Goodness […]
February 8, 2012

Patrick Goodness Named Top Speaker

The Medical Tourism Association recently announced the post-conference survey results of the 2011 World Medical Tourism & Global Healthcare Congress, held October 25-28 in Chicago. Patrick […]
March 12, 2012

The Goodness Company Launches Medical Tourism Marketing Video

San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new […]
March 12, 2012

The Goodness Company launches MidAm Services Web Site

SAN JOSE, COSTA RICA – MidAm Services Inc., a Latin American leader in world-class outsourcing services, has launched a new website developed by The Goodness Company, […]
March 18, 2012

Costa Rica: Medical Tourism Hot Spot

Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming […]
April 28, 2012

Patrick Goodness to speak at the 5th World Medical Tourism & Global Healthcare Congress

West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. […]
June 6, 2012

The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new […]
November 4, 2012

Patrick Goodness speaks at the World Medical Tourism and Global Healthcare Congress

San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in […]
November 16, 2012

Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” […]
November 24, 2012

First surgery performed at newly-opened Bahamas Medical Center

NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art […]
November 29, 2012

Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress

Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of […]
December 13, 2012

The Goodness Company Receives 2012 Best of Wisconsin Rapids Award

WISCONSIN RAPIDS – The Goodness Company has been selected for the 2012 Best of Wisconsin Rapids Award in the Advertising Agencies category by the Wisconsin Rapids […]
January 23, 2013

Healthcare Branding and Sales Basics

Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish […]
January 28, 2013

Content is Key to Healthcare Marketing Success

How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and […]
February 18, 2013

Top 10 Tips for Increasing ROI on Your Sales Leads

Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, […]
April 2, 2013

Top Medical Tourism Procedures Announced: Growth in Demand Drives Competition

Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the […]
May 2, 2013

The Goodness Company Announces Sponsorship of Africa Medical Travel Congress

The Goodness Company: Global Healthcare and Medical Tourism Marketing Specialists, announced corporate sponsorship and participation in the 2013 Africa Medical Travel Congress, to be held August […]
July 15, 2013

The Goodness Company Launches Website For Rapid Control Systems

Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website […]