The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare […]
Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online […]
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence […]
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with […]
Las relaciones públicas son sobre todo comunicaciones Si usted es un profesional de Relaciones Públicas o dueño de una empresa que busca cobertura de prensa positiva, […]
Introduction Hay un dicho en Mercadeo que señala “incluso el mejor anuncio o sitio web solo puede hacer una cosa: hacer que el teléfono suene”. Por […]
In today’s world, every successful company should have a website. In order to be effective, each website must be coherent, engaging and user-friendly. But when technical […]
This is the 14th annual listing of Wisconsin’s top businesses by DiversityBusiness.com. Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and […]
The Goodness Company has been selected as the recipient of the 2013 Illinois Excellence in Marketing Award. The Goodness Company was selected after consideration and evaluation […]
We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what […]
One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service […]
Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people […]
Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of […]
Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are […]
Developing quality SEO content will help your organization achieve increased online visibility for your website or web page, by making your site more attractive to users […]
The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in […]
Due to the rising costs in healthcare and medical insurance, with deductibles and co-pays so high that they often prevent people from benefiting from the insurance […]
By: Patrick Goodness, CEO Every healthcare provider wants more patient leads. But many medical providers don’t understand the patient communication process. Following are a few tips […]
How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people […]